Flora Lam
I am a UX/UI designer based in Hong Kong, specializing in creating intuitive design and extraordinary user experience of complex websites, apps and digital systems. Every micro-moment in a user journey counts more than you might think, so I maintain a detailed mindset to consider every aspect of the design.
My overall work experience is cross-sector, involving skills in creative strategic thinking, design thinking, art direction, execution of UI/UX design, front-end development, accessibility analysis and assessment, quality assurance of digital products.
I am also a digital content creator, promoting delightful dishes for 600+ restaurants on my own channel foodlocker.littlelamb on Instagram, and multiple platforms, including Openrice, U Lifestyle of HK Economic Times, and Google Guides. This experience helps me stay attuned to market trends in the FMCG sector.
I love art and design. My favourite types are varied. I often do paintings and sculptures, trying to build my own landscape from my inner heart.
Explore and learn is important for personal growth in terms of increasing capability, resilience and adaptability, especially in this ever-changing society with the fast-developing artificial intelligence.
