Circle K - Promotional Campaign 2022

Mini game on web app

Circle K will conduct promotional campaigns from time to time. To celebrate soccer fever surrounding the four-year soccer world event in 2022, a matching card game was proposed and created. Its target users are Circle K customers, aged between 16 and 60, with various backgrounds and levels of digital familiarity. The game was designed to be easy for everyone to play and to provide a sense of excitement.

UX Flow (First-time Initiation)

UX flow of first-time playing
UX flow of first-time playing

Wireframes Demo

Happy flow first, integrating with error flows. The wireframes demonstrate the user flow for first-time players of the game.

Game Registration

Step 0 - Home screen of Circle K app
Step 1 - Fill phone number and re-enter the phone number for confirmation
Step 2 - Check the box to agree its terms and conditions
Step 3 - Read game instruction
Arrow, pointing to the next steps Arrow, pointing to the next steps

Playing Card Matching Game

Screen of oading game
Level one of card game
Level two of card game
Two screens of game result - win or lost; winner will obtain one of three prizes when loser can replay the game Two screens of game result - win or lost; winner will obtain one of three prizes when loser can replay the game

Copywriting

Responsible for all content of this game, including game rules, section headers and button text etc.

Illustration

Card - Soccer player stands on his knees with two index fingers pointing to the sky Card - Soccer player is running and turning his head to look back Card - Ready to kick Card - Coach is yelling Card - Soccer player is pointing to front Card - Kicked the soccer Card - Warm up Card - Running fast Card - Soccer player made a funny face Card cover

Typography

Headings

Font style of headings Font style of headings

Content

Font style of content Font style of content

Color Guide

Primary Color

#EE3124
#F7961D
#222222
#FFFFFF

Secondary Color

#FF5A4F

UI Design

User interface design of Circle K's mini game