Website Design And Front-end Development
The website of OCBC Wing Hang was too old to fulfil the latest requirements in terms of business, technology and design. Thus it needed to be revamped. After studying the old website, the website was redesigned and built step by step.
To reorganize, structure, and label content effectively, information architecture (IA) was implemented. The entire website of OCBC Wing Hang has been divided into three branches: personal banking, business banking, and OCBC Wing Hang Group’s information. Each branch has both Traditional Chinese and English versions. Redundant information and menus were removed.
This aims to improve user usability and increase findability as well as readability. It helps different user groups find the relevant content they want, enhancing their engagement and retention, which leads to higher conversion rates.
Headings
Content
Primary Color
Personal / Business Banking
Premier Banking
Secondary Color
Desktop - Personal Banking
Business Banking
OCBC Wing Hang Group
